BETTER TOGETHER

We live and breathe a singular philosophy, that we are better together.

Partnership is at the root of everything we do.

DEEP DIVE LEADERSHIP

Jodi is a results-driven thought leader with exceptional achievements in strategy development, over a 19-year career in the Consumer Products Industry. Prior to joining CPG Jodi held leadership positions with Newell Brands, and P&G.

JODI

TIDD

VP CATEGORY MANAGEMENT

JODI

TIDD

VP CATEGORY MANAGEMENT

Trevor’s 10+ years of experience within sales, revenue growth management and category management offers a unique lens that helps to creatively synthesize data; providing proactive solutions and innovative results.

TREVOR FINC

DIRECTOR,

CATEGORY MANAGEMENT

TREVOR

FINC

DIRECTOR,

CATEGORY MANAGEMENT

Matt is a former Target Team Member and has been working with them for over 10 years. After holding a variety of merchandising positions, he is now partnering with Target’s Sporting Goods Division, leading strategy development for Fitness and Hydration categories.

MATT SHILLINGS

DIRECTOR,

CATEGORY MANAGEMENT

MATT

SHILLINGS

DIRECTOR,

CATEGORY MANAGEMENT

DEEP DIVE TEAM

Our Deep Dive team cultivates a deep understanding of the total shopper, using their extensive retail expertise to provide insights into category trends, the latest tools, retail strategies, and how to ensure maximum performance.

Maddie Balm bio BW.jpg

Maddie is a University of St. Thomas graduate where she studied Marketing. She brings her experience with general Merchandise Buying and Social Media to the Deep Dive team.

MADDIE BALM

CATEGORY ANALYST

MADDIE BALM

CATEGORY ANALYST

Bio coming soon!

SYDNEY BORN

CATEGORY ANALYST

SYDNEY BORN

CATEGORY ANALYST

Allison is a University of Minnesota-Duluth graduate where she studied Marketing Analytics. Prior to joining Deep Dive, Allison gained experience in sales and category development working to support Kroger. Her natural curiosity and drive to provide actionable insights has led her to great success.

ALLISON DYSLIN

CATEGORY ANALYST

ALLISON DYSLIN

CATEGORY ANALYST

Dmitriy has 7 years of experience in various merchandising and planning roles across the retail industry. With his background in Home & Men’s Apparel, he brings a wealth of category knowledge and a fresh perspective to the Kitchen Small Appliances business.

DMITRIY GOLOBORODKO

SENIOR CATEGORY MANAGER

DMITRIY GOLOBORODKO

SENIOR CATEGORY MANAGER

Jordan’s passion for retail is shown through her energetic personality and problem solving skills. As a previous merchant from a variety of retailers, her category management experience has resulted in strong business results and the building of lasting partnerships.

JORDAN 

HELGREN

CATEGORY MANAGER

JORDAN HELGREN

CATEGORY MANAGER

Kara’s creative flair combined with sharp analytical skills has led to her success across multiple businesses within category development. Prior to joining Deep Dive, Kara gained 5 years of retail experience working as an inventory specialist, visual merchandiser and store manager.

KARA LEFSRUD

CATEGORY ANALYST

KARA LEFSRUD

CATEGORY ANALYST

As a strategic thinker with an intuitive spin, Morgyn uses her analyst experience from a variety of industries (including Tech, Education, and Gaming) to bring a fresh perspective to Category Management at the Creative Partners Group.

MORGYN MCGINNITY

SENIOR CATEGORY ANALYST

MORGYN MCGINNITY

SENIOR CATEGORY ANALYST

Lucy is a University of Wisconsin-Madison graduate where she studied Retail + Consumer Behavior in addition to Entrepreneurship. She has made lasting impressions across multiple cross-functional teams at Target – specifically with her work in the digital space.

LUCY ROGERS

CATEGORY ANALYST

LUCY ROGERS

CATEGORY ANALYST

Courtney’s natural curiosity drives her analytics-driven approach to category management, as shown by her work across a variety of business intelligence platforms. Her background in financial planning offers a unique diversification of skillsets and experience to the team.

COURTNEY SCHMIDT

SENIOR CATEGORY ANALYST

COURTNEY SCHMIDT

SENIOR CATEGORY ANALYST

A seasoned industry veteran, Trevor brings a wealth of expertise with over 20 years of category strategy, merchandising, and product sourcing as well as many analytical roles. Mining insights from industry data for our partners is a passion of his.

TREVOR

ST. JOHN

SENIOR CATEGORY MANAGER

TREVOR

ST. JOHN

SENIOR CATEGORY MANAGER