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BETTER TOGETHER
We live and breathe a singular philosophy, that we are better together.
Partnership is at the root of everything we do.
Our Deep Dive team cultivates a deep understanding of the total shopper, using their extensive retail expertise to provide insights into category trends, the latest tools, retail strategies, and how to ensure maximum performance.
DEEP DIVE LEADERSHIP

JODI TIDD
SVP OF DEEP DIVE, INSIGHTS
& BUSINESS INTELLIGENCE

ERIC KARR
VP CATEGORY ADVISORY
SR. CATEGORY DIRECTORS

Tony Berendes
SR. CATEGORY DIRECTOR

Dmitriy Goloborodko
SR. CATEGORY DIRECTOR

Matt Shillings
SR. CATEGORY DIRECTOR

Trevor Finc
SR. CATEGORY DIRECTOR
CATEGORY DIRECTORS

Erica McCabe
CATEGORY DIRECTOR

Joanna Davis
CATEGORY DIRECTOR

Van Morris
CATEGORY DIRECTOR

Courtney Schmidt
CATEGORY DIRECTOR

Andrea Smith
CATEGORY DIRECTOR
CATEGORY MANAGERS
Jackie Amilcar
CATEGORY MANAGER

Kira Carlstrom
CATEGORY MANAGER

Maddie Balm
CATEGORY MANAGER

Lauren Green
CATEGORY MANAGER

Jose Merlos
SENIOR CATEGORY MANAGER

Sydney Oungst
CATEGORY MANAGER

Kelsie Reagan
CATEGORY MANAGER

Emma Sharpe
CATEGORY MANAGER
TJ Sackman
CATEGORY MANAGER

Anya Wheeler
CATEGORY MANAGER

Timothy Whittenberger
CATEGORY MANAGER
ANALYTICS MANAGER

Adam McBride
ANALYTICS MANAGER

Kelly Flynn
ANALYTICS MANAGER
SR. CATEGORY ANALYST

Ava Brummel
SR. CATEGORY ANALYST

Laura Dixon
SR. CATEGORY ANALYST

Becky Enter
SR. CATEGORY ANALYST

Carly Ries
SR. CATEGORY ANALYST

Isaac Hass
SR. CATEGORY ANALYST

Grace Howe
SR. CATEGORY ANALYST

Kaitlyn Scrozzo
SR. CATEGORY ANALYST

Mallory Wander
SR. CATEGORY ANALYST

Alyssa Wise
SR. CATEGORY ANALYST

Owen Young
SR. CATEGORY ANALYST
CATEGORY ANALYST

Jenna Huber
CATEGORY ANALYST

Tristin Burdick
CATEGORY ANALYST

Holly Halloway
CATEGORY ANALYST

Emily Klos
CATEGORY ANALYST

Becca Rasmussen
CATEGORY ANALYST

Maddie Jirjis
CATEGORY ANALYST

Allie Wagner
CATEGORY ANALYST

Pradnya Thakur
CATEGORY ANALYST

Grant Seterstrom
CATEGORY ANALYST

Cassandra Wentela
CATEGORY ANALYST
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