Deep Dive is a
business intelligence and insights agency.
Our primary role is partnering with retailers as category captains/advisors to help create category and channel strategies that drive market share growth.
We work as an extension of retailers’ Merchant teams.
WHAT MAKES US DIFFERENT
Unlike traditional category management, which normally defers to the largest brand in any particular category, Deep Dive is brand agnostic.
Our only purpose is driving profitable sale and market share growth. Our approach, as growth catalysts, focuses on growing entire categories, raising all ships with the tide. The net result is a win-win, benefiting both brand and retailer.
HOW WE DO IT
Our confidential access to category information enables Deep Dive to develop an effective marketing mix, keeping product, price, placement and promotion in perfect harmony; as well as revealing arbitrage opportunities.
Deep Dive is in lock-step with the constant evolution of retail while ensuring all actions are driven by an in-depth understanding of your customers and growing the basket.
We strive to "raise all ships" in any given category, going beyond the obvious, while employing an in-depth understanding of the retailer and the marketplace. Our confidential access to category information enables Deep Dive to develop an effective marketing mix, keeping product, price, placement and promotion in perfect harmony; as well as revealing arbitrage opportunities.
Apply advanced industry analysis that incorporates retail trends and aspirational knowledge to ultimately drive repeat peak performance.