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  • Writer's pictureDeep Dive

Lululemon to acquire home fitness tech startup

  • As the demand for at-home workouts continue to climb amidst the COVID-19 pandemic, athleisure apparel company Lululemon sets to acquire tech startup Mirror

  • Mirror has been viewed as a direct competitor of the widely popular at home fitness company Peloton- which is capitalizing on the desire to participate in fitness classes from the comfort of your own home

  • This acquisition for Lululemon reinforces the idea that they are much more than a fitness apparel brand, but "the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connection”

  • “The acquisition of MIRROR is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweatlife."

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