As the demand for at-home workouts continue to climb amidst the COVID-19 pandemic, athleisure apparel company Lululemon sets to acquire tech startup Mirror
Mirror has been viewed as a direct competitor of the widely popular at home fitness company Peloton- which is capitalizing on the desire to participate in fitness classes from the comfort of your own home
This acquisition for Lululemon reinforces the idea that they are much more than a fitness apparel brand, but "the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connection”
“The acquisition of MIRROR is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweatlife."