-Using technology designed in house by Target’s tech team, customers visiting@Targetand@TargetStyle Instagram accounts can buy goods directly through the platform
-Instagram first launched this feature in March 2019 with 20 brands from Nike to Zara jumping on board
-“We know our guests are already using Instagram, so we’re making it even easier for them to find and buy {…} products they expect from Target”- SVP of Digital at Target
-As the coronavirus continues to shift consumer behavior, this shift in strategy to capitalize on online shoppers makes sense- as Target saw +114% digital sales growth in Q1
-Target joins other companies, such as Facebook and Poshmark, who have ventured into shoppable commerce. Who will be next?