• Deep Dive

Amazon delays Prime Days until October 2020

  • Due to the coronavirus, Amazon has delayed their key summer shopping event until at least early October


  • The company was initially shooting for September, but sent out a note to 3rd party sellers earlier this week suggesting they mark October week 5 as the tentative time frame for Prime Days


  • “A definitive date will be announced as we get closer to the event,” the email stated


  • Prime Day usually takes place in July, with other retailers putting their own spin on a version of the big shopping event to try and compete for consumer dollars


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