• Deep Dive

Brandless is back

-The budget-conscious home retailer is making a comeback with familiar products and new leadership



-When the company launched in 2017, the $3 price points and reduced mark ups for brand name items won over shoppers initially, but the business plan wasn’t sustainable in the long run


- "So much of the focus was on brand-building growth and not really looking at the underlying economics"



-Starting Monday they will be offering a smaller selection of product bundles, which will be updated regularly, prior to launching more merchandise in the coming weeks



-Leadership at Brandless is hoping the surge of online shopping during the pandemic will help boost initial sales


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