Brandless is back
-The budget-conscious home retailer is making a comeback with familiar products and new leadership
-When the company launched in 2017, the $3 price points and reduced mark ups for brand name items won over shoppers initially, but the business plan wasn’t sustainable in the long run
- "So much of the focus was on brand-building growth and not really looking at the underlying economics"
-Starting Monday they will be offering a smaller selection of product bundles, which will be updated regularly, prior to launching more merchandise in the coming weeks
-Leadership at Brandless is hoping the surge of online shopping during the pandemic will help boost initial sales