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Nike opens new store concept in China, 'Nike Rise'

  • The new 'Nike Rise' store opened last week in Guangzhou, China with a 'digitally enabled journey' at it's core


  • The store reacts in live time to data from members and real-time sports moments in the city


  • The store will feature a Nike by You personalization bar, as well as its Nike Fit shoe size technology


  • As with most other retailers amidst COVID-19, digital as seen a surge of shoppers, as 30% of total sales came from this channel in their most recent earnings results


  • "Experiential stores are swiftly becoming a defining feature of the athletics space, as retailers look to create meaningful connections with their customers instead of purely transactional ones"


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