Nike opens new store concept in China, 'Nike Rise'
The new 'Nike Rise' store opened last week in Guangzhou, China with a 'digitally enabled journey' at it's core
The store reacts in live time to data from members and real-time sports moments in the city
The store will feature a Nike by You personalization bar, as well as its Nike Fit shoe size technology
As with most other retailers amidst COVID-19, digital as seen a surge of shoppers, as 30% of total sales came from this channel in their most recent earnings results
"Experiential stores are swiftly becoming a defining feature of the athletics space, as retailers look to create meaningful connections with their customers instead of purely transactional ones"