• Deep Dive

Shopify to offer installment payments through Affirm

  • In the next few months, Shopify sellers will be able to offer buy now, pay later options to their consumers


  • Merchants will receive the full payment up front, and Affirm will collect payments from customers


  • The company noted that sellers who offer this pay over time option see a bump in average order value compared to those who don't


  • "With the acceleration of online spending, many small businesses must reinvent themselves. This includes embracing the rising importance of e-commerce strategies and meeting consumers, particularly young shoppers, where they are,"


  • This service aims to attract new customers to merchants, especially Gen Z and Millennials who are looking for alternative payment methods when online shopping


  • "It's critical for businesses to make it easy for their customers to buy from them. Shop Pay Installments helps our merchants offer their customers more payment choice and flexibility, while delivering a seamless checkout experience to boost conversion and overall sales,"


Read the full article here

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