• Deep Dive

Target expands fresh and frozen food selection for pickup

  • Target offers a variety of options for guests to get what they need from the store- including Shipt, same-day delivery, or curbside pickup- but the restrictions on what was offered left some guests no choice but to abandon carts


  • Guests have spoken and Target has listened- they will now be adding 750 fresh and frozen items to be available for pick up in 400 stores across the country by the end of the month, with the hopes of 1,500 stores by the holidays


  • “By adding fresh grocery to the pickup services our guests already love, we’re giving them even more reasons to shop at Target,” said John Mulligan, Target’s chief operating officer


  • As guests continue to increase their spending online amidst the pandemic, specifically in grocery, Target should expect to see guests who may have abandoned them for another retailer, slowly start to come back

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