-While schools abruptly closed and went virtual at the end of this year, the uncertainty of what the Fall will bring has retailers scratching their heads
-Last year, consumer spending was expected to reach nearly $26.2 billion- about $696 per household. Although school isn’t canceled, the demand for this year is extremely unknown
-77% of parents and 85% of kids age 6-16 expect BTS to be the same, if not bigger, than last year while 88% of kids surveyed say they are looking forward to returning to the classroom
-As Gen Z kids become increasingly involved in the BTS decision making, parents are also considering different scenarios: such as more distance learning, increased need for hygiene products and supplies that previously were shared
-“Creating digital experiences is going to be very important {…} marketers will be looking much more closely at regional messaging across all channels”
Comments